![]() For example, if there’s 50 skateboard shops in town you might rank 90th for the search term “skateboard shop portland” or whatever city your in. In fact, for my particular business I rank lower than there is businesses in town. Having a business listing simply means that your listing is live on the web, it doesn’t mean you’ll be found. ![]() That’s the real truth of Google maps and Google my Business. Nobody, including Google, is telling the truth of the matter which is if you want to appear in maps for any competitive keywords you’re going to be doing hours, and months, and even years of seo work, or you’ll be paying between $500-$10,000/month on seo, adwords, or a combination thereof. Google, and people simply looking to create content that will provide links to their own content, write these posts where it’s as simple as entering your business info and you’ll appear on maps. The number of factors in google’s algorithm are so vast that it’s virtually impossible for a small business owner to know what actions to take to improve their sites rank and thus their results in serps and maps. That’s the problem a lot of small business owners have with the platform, and post like this that oversimplify the process and leave people waiting to see their listing appear in maps which will never happen without further action. Having a Google my business listing doesn’t mean that you will ever appear in maps. Setting up your Google My Business page is the first step in Local Search Optimization, and should be a high priority for all businesses hoping to be found online. You’d be surprised how often businesses have to go through the verification process 2 or 3 times because someone threw the postcard away or forgot to use it once they received it. TIP: If you do have to wait on a postcard, remind anyone that handles the mail to be on the lookout for it, then try to verify it as soon as you get it (you have 30 days). Occasionally you’ll be given the option to receive your PIN by text message or or automated phone call – take it – it’s much faster and easier! This usually means waiting 1-2 weeks for a postcard with a verification PIN. Google will want to verify that your business is located where you say that it is. You will get a chance to add more categories later on (up to 5). Start typing your keyword in to see if Google produces a match, then select the best one. Google has preset Categories, or keywords, for each industry. The category selection is very important as it is essentially the way Google will classify your business, and the type of search query it will display your listing for. Near the bottom of the form, you will be asked to choose a Category that describes your business. Consistency is important.Īs you answer questions, remember that the more specific and accurate the information Google has about your business, the better it will be able to correctly classify and display your business listing. Will you spell out S-t-r-e-e-t, or use St.?) The address that you use here should become your default address across the web. ![]() TIP: Determine how you want your business Name-Address-Phone Number (NAP) to appear across the web and use that NAP here (i.e. If not select “Add your Business”, and provide the necessary information. Enter Your Business Name and Address in the Search Box.Ĭlick on your business listing if it appears among the suggested matches. New businesses or new locations will probably have to be added. If you’re an established business, chances are your business already exists in the Google My Business directory and you’ll just need to claim it. How to Watch Love Island UK From AbroadĪdding or Claiming Your Business on Google My Business.
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